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Analytical Comparison of Traditional Marketing to Digital Marketing

Whether it be traditional marketing or digital marketing the main objective of marketing is to make products available to consumers as per the current demand.

While the digital market has been around for a few years, the Traditional market has been in the market for ages now.

The main difference between Digital Marketing and Traditional Marketing is the medium through which the audience comes across a marketing idea. 

A brief on Traditional Marketing 

Traditional marketing uses traditional media like magazines and newspapers, offline strategies, direct sales, (postcards, brochures, letters, flyers, print advertising like coupon books, billboards, referrals, and also on word-of-mouth marketing, radio, and television. 

A brief on Digital Marketing 

Digital marketing uses digital media, such as social media, websites, email marketing, search engine marketing, display ads, inbound marketing, content marketing, etc.

Benefits of Digital Marketing

1. Direct Advertising

Direct adverting helps an advertiser to create awareness about a product or brand. Almost, every brand or business advertise their products or services on different digital platforms. With a good marketing strategy, one can perform well in a competitive market. Hence, Direct advertising is a preferred option for effective marketing strategies as it can attract a large mass and develop your business.

1. Wide and Easy Consumer Reach

This is one of the most useful advantages of digital marketing. Digital Marketing can reach a wide range of audience within no time. Nowadays people spend a large portion of their schedules while browsing the web. Using internet channels, one can easily and quickly approach a large number of consumers. There are so many social media platforms for and almost all of them have specialized features dedicated to advertising. Facebook, WhatsApp, Twitter, Blogs, Instagram, Google+, YouTube, Pinterest, LinkedIn, etc. Using these social media platforms one can easily reach their target audience.

1. Cost-effective

Digital marketing allows you to save up in a lot of aspects as digital marketing does not demand a great amount of finance. The costs are comparatively low than the traditional marketing mediums like television, newspapers, radio, banners, magazines, etc.

1. Available 24/7

The Internet or the World Wide Web never ever stops for even a minor second. Basically your brand’s advertisement will do its job for 24 hours round the clock. Your brand will always be in the vision of your target audience.

1. Global Advertisement

Digital Marketing has the power to spread your brand name globally. It enables a brand or business to grow and expand worldwide and without any barriers or geographical differences. 

A small-scale brand or business working on a regional level can also spread globally with help of Digital marketing strategies.

1. Simple To Measure

Measuring or analyzing the online calculation or strategies is not a hectic task and way easier than the options available offline. One can easily analyze if their marketing strategies are working or not through digital marketing. If the marketing strategies are non-effective, then they can be simply changed without any extra efforts. They can also know which customers or organizations like their products through website traffic and surveys that are free of cost. One can easily target customers or organizations in digital marketing.

1. Displaying Ads

Ads and graphics ho hand in hand. The display ads play a major role in grabbing the attention of the target audience or organizations. There are no limitations in place and time. These attractive graphics displaying ads attract customers and gather traffic on the website.

Analysis

While we all have come across television ads, billboards, and other forms of traditional marketing, there are several kinds of research that show that the traditional market has a reach to a smaller set of the audience if compared to digital marketing. The digital marketing world is so vast as well as fast and operates 24*7 for ample factors. While almost more than half the population uses the internet, mobile phones or smartphones, tablets, computers, etc the reach is to a larger audience. Also, The process of digital marketing is cost-effective and that is why people or companies choose digital marketing over traditional marketing.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.